This is an ad campaign to bring awareness and support to the World Wildlife Foundation, emphasizing on preserving the global forest. The idea was to show mother nature in a hostile environment lashing out against mankind and taking back what was taken from it. The campaign consists of 3 poster/magazine ads, each taking place in a different city. The ads are aimed to evoke fear and bestow facts (the message), to the viewer, that they might not have known in hopes to encourage change in how we use our earths natural resources.
To bring a cohesive feel to the campaign, I decided to design an alternate logo to be used in specific efforts to protect the global forest. I kept the panda head from their main logo and re created the body using leaves to represent the forest.
My favorite part of this project was the tedious task of sculpting the trees and vines the way I wanted them - being able to create something out of nothing.
