This was a branding project where I got to design the logo for JUSU, an all-natural vitamin packed energy drink. The design was inspired by the natural flow of nature and it’s natural energy. The circles that make up the “U” were inspired by the fizz you get from the drink’s carbonation and the natural flow of a waterfall. When designing the logo, one of the challenges I was confronted with was working within the limited size and unique shape of the can.
